Welcome to Sitebee, the online residence of digital marketing freelancer Chris Lever. With a decade experience in the digital marketing sector, I’ve had the privilege of working with many people on hundreds of well-executed digital marketing campaigns spanning across all specialisms Digital PR, Technical SEO, PPC, Content Development and Web Development.
Flexible Freelancer Available for Hire
I’m currently available for hire on a freelance basis. I’m flexible to pick-up on short-term tasks or something longer-term. I can provide additional support for your business or team to help cover bottlenecks on resource taking on tasks such as detailed keyword research, advanced technical SEO or take lead on optimising a website and running a content marketing campaign. Flexibility for me is a strong point gained from all year experience in digital marketing.
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is a broad term that encompasses a handful of activities fundamental to gaining organic search visibility. The bedrock being technical SEO, ensuring a website is technically sound and fit for purpose. Followed by content development, producing compelling written copy that is relevant and engaging to the target audience.
Once a website is technically fit for purpose and populated with relevant engaging content. Content marketing and digital PR takes the baton, it’s time to tell the world how wonderful a site is and why they should visit it. Finally, there is measurement! Collecting all the data required for measuring the engagement and working out an ROI.
Technical SEO
Getting a website technically sound generally starts with an audit. Uncovering snags that hinder organic performance. Prioritising those hidden nasties based on impact time, severity, expected outcome and required investment.
Depending on the site of a website, technical SEO investment may be reduced over time. Once all those initial issues and snags have been addressed, ongoing technical SEO audits can be conducted once or twice a year. If the website is more complex with regular infrastructure, platform and architectural changes then ongoing investment in Tech SEO should be a consideration.
Investment in technical SEO provides a competitive edge against competitors. It enables visitors to engage with a website quicker and find what they are looking for faster. Google and other leading search engines reward websites that follow best practice technical SEO techniques with greater visibility in the SERPs. That’s a fact!
Content Optimisation and Development
Whilst the remedial work on technical snags is going on in the background, the next stage in the strategy is the optimisation of the existing content. Tweaking and optimising the content to match the searchers (or buyers) intent is a perfect starting point. The methodology in the approach I take generally starts with keyword research based on matching searchers intent and thorough topic research.
To maximise organic visibility the messaging on a site has to be top-notch, written to stand the test of time. Freshness algorithms do not last long in the organic hemisphere. Well written long-form content works well for newer websites. Short paragraphs, snippets and bullet-points work well for established websites with domain authority.
Building Domain Authority and Link Building
When the optimisation foundation work has been completed, it is time to start building domain authority. To gain organic search visibility in competitive sectors requires building domain authority and link equity. This is commonly known as link building.
Building (or earning) links is what is required to climb up the search engine organic results (known as SERPs). Having a fantastic website is simply not enough to stand out against competitors. A link building strategy builds trust, authority and shows expertise in your industry that searchers and Google expect.